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Family6 min read

How to coordinate the whole family's outfits without matching: the simple method

No more jeans and white shirts for everyone. A three-color palette, a few textures, and your family looks naturally in harmony.

Family dressed in coordinating cream and beige tonesFamily
In short
  • Pick a palette of 3 soft colors and spread them across the family.
  • Mix textures (linen, knitwear, light denim) rather than bright colors.
  • Start with the outfit of the hardest person to dress, often Mom.

All-white, or jeans and a white shirt for everyone, was the trend a few years ago. The result often looks a little stiff, and in a bright setting, white “burns out” easily. Today, the goal is a family that looks good together, without a uniform.

The three-color method

  1. Pick a palette of three colors that go well together: for example cream, sage green and camel; or dusty blue, sand and off-white.
  2. Dress the hardest person first: often Mom, because she has the fewest options in her closet, or she's the one who most wants to feel good.
  3. Spread the colors around: each person wears one or two colors from the palette, never exactly the same outfit.
  4. Add some texture: knitwear, linen, corduroy, light denim. That's what makes the image rich.
The problem

Your son swears by his superhero T-shirt and refuses to take it off.

The solution

Offer a compromise: he wears it when we arrive, then we do part of the session in an outfit you chose together. Or we keep a few pictures with the T-shirt: in ten years, it'll be a memory of who he was at that age. No session is worth a meltdown.

Family in white and lilac in the lavender, with their dog
White, lilac and denim: three colors, the whole family.
Family in cream and beige outfits sitting by the Christmas tree
Cream, beige and sand: no one is dressed the same.
Family hug in cream and sand outfits
Different textures, one palette.

What works especially well in photos

  • Solid colors, soft or earthy
  • Dresses and skirts that move, for moms and little girls
  • Bare feet or simple shoes (sandals, light canvas)
  • One statement piece at most, worn by just one person
Mom in a flowing dress making her daughter laugh in the lavender
Dresses that move, for mom and the little ones alike.
Family in light-colored outfits in an iris field
Light outfits that let the setting breathe.

What I avoid

  • Big logos and printed slogans
  • Neon and very thin stripes (they “shimmer” on camera)
  • Head-to-toe black for the whole family, which flattens details outdoors
  • Brand-new clothes never worn before, which feel awkward and show it
A real-life example

Picture a family of four for a session in the olive groves in the fall. Palette: cream, olive, camel. Mom wears a long olive dress, Dad a cream linen shirt and camel pants, their daughter a cream dress with a knit cardigan, and the little one camel overalls. Nobody is dressed the same, yet everyone goes together, and the setting flatters them all.

My tip

Lay all the outfits out on your bed and take a picture. If one piece catches the eye more than the others, it's one too many. You can also send me that photo: I'll be happy to give you my opinion.

The checklist to keep

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Family in green, brown and cream outfits on the beach in winter
Green, brown and cream: a winter palette.
Family in light and lilac outfits in front of hay bales
One pop of color, worn by just one person.

Frequently asked questions

What colors should we wear for a family photo session?

Pick a palette of three soft colors (for example cream, sage green, camel) and spread them across the family, with no identical outfits.

Should the whole family wear white?

No. All-white looks more rigid and burns out easily in the light. A harmonious palette feels more natural.

The author

I'm Léna, a photographer based in Marseille. A former journalist and former model, I photograph pregnancies, newborns, families, couples, portraits and weddings, in Provence and wherever you need me.

Family

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